Few days back, when the news came that Flipkart acquiring Jabong, millions of Jabong customers were surprised and were in dilemma. They were not sure whether to cheer about it or feel sad that, one of the top fashion eTailer is fading away. Jabong had created a niche for itself in the online fashion retail segment, one of the fastest-growing segments in the Indian e-commerce space. Jabong was a brand that one can trust on the equality of product and service.
Most of us do not know that Jabong was facing a stiff Corporate Governance challenges in the recent times at the company. As per Business Standard, One of the main reasons for Jabong’s loss in market share and valuation was when its promoter decided to put the company on the block and stopped its line of credit. Till November 2014, Jabong gave its key competitor Myntra a run for its money in terms of sales with each controlling nearly 30% of the market share. As funding dried up, Jabong started losing market share as well as key personnel.
For the customers who are unaware of the issues at Jabong, keeps on shopping as usual. But, it’s costing them heavy, who are paying online for the products purchased from the beleaguered eTailer.
Customer complaints are piling up at the customer care with calls getting unattended and huge orders undelivered even after 15 days, reveals the Jabong Facebook page. Today, if you go to Jabong’s FB page you will know there is something terribly wrong with the operations. It’s appearing that Customers have nowhere to go, the medium to talk or write are not working, and customers are pouring it over on the Jabong’s social page. We hope the new daddy, Flipkart, will take the cognizance of the issues and live up to the customer expectations.
#Flipkart #Jabong #Myntra