What Amazon is asking you to do in its new Rakshabandhan Campaign is to #DeliverTheLove

The festival of siblings Rakshabandhan is just around the corner and what Amazon India also urging people to celebrate the love with its unique campaign. Amazon steps in to remind people about the importance of being there for your loved ones. The simple message here is, “While we can deliver the gifts, you need to deliver the love.”

Commenting on the launch of the campaign to Economic Times, Amazon India Spokesperson said, “With the campaign #DeliverTheLove, we are trying to communicate that while we can deliver anything you want, anywhere you want, nothing is more important than cherishing the relationship you have with your sibling, by meeting them in person.”

The campaign is Conceptualized by Ogilvy & Mather, Bangalore, and directed by Amit Sharma of Chrome Pictures, the film captures the sentiment that nothing can be cherished more than moments spent with your loved ones. This campaign is led by a digital film, and includes print, OOH, digital and Radio.

Piyush Pandey, executive chairman and creative director, South Asia, Ogilvy said “This is a brilliant piece of work. It is a wonderful leadership statement, brilliantly written, acted and directed. Being a brother of seven sisters, I am completely and totally moved.”

Watch out the video here: #DeliverTheLove

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