Of the approximately 48 billion pages that make up the web, as many as half are ecommerce websites. In this sea of selling, only about 3% (e.g., 650,000)of sites have more than $1,000 in annual sales. Improving conversion rates on an e-commerce site is not rocket science, but it is indeed a science!
Technorian, a UK-based ecommerce consulting service has put together an infographic featuring dozens of ecommerce conversion “hacks” that can help you improve your conversion rate significantly. You can download their complete compilation with all 25 ecommerce conversion hacks here, but below are their top website improvement tricks to quickly boost your company’s sales.
1) Improve Load Times
No one likes to wait around for a website to load, and consumer tolerance for delay is getting shorter every day. Even small improvements in load speed can make a big difference in consumer reaction to your website and offerings. Technorian points to Firefox as a great example. “When the company brought their load time down to 2.2 seconds, they added 275,000 daily visitors, which translates into 10 million additional downloads per year.” Working with your server company and website developer to improve load times can help attract and retain lots of new customers for your company, too.
2) Add Live Chat
Fast customer service is a must in the e-tail space — and Live Chat is gaining in popularity with consumers at all levels. Adding a Live Chat option is a smart and simple way to make sure your visitors, potential customers and current clients are attended to in real time. Technorian notes that Live Chat can satisfy 90% of your customers’ issues, and motivate fully 63% of them to return again.
3) Show Your Seal
With growing concern about online privacy and data security, make sure your checkout process is secure and convey that security to your customers. Display your security seal on your site and make it obvious. Technorian notes this small change alone can increase your conversion rate by 11%. However, not all security seals are created equal. The winner: ‘Norton Security Seal’.
4) Add Video
If you think product images and descriptions are enough, it’s definitely time to think again. According to Technorian, adding videos to your landing pages can improve the odds of conversion by 80%. Clearly, this can make or break your company. Go video, and go now.
4) Think Bigger
While devices are getting smaller, larger text makes your site easier to read and more appealing to shop on. Technorian recommends bigger, bolder, call-to-action statements, which can improve your conversion rate by 10% – 25%. These are among the strategic marketing gambits that a savvy company tests, tests, and tests again.
5) Upsell and Cross Sell
It’s the oldest trick in the book — but making sure your site recommends new, ancillary, and additional products to your customers while they are in your online store can increase your average sale size considerably. “These two strategies help Amazon pile up 35% of their total annual revenues!” Technorian notes.
6) Increase Urgency
Another classic marketing tactic that works in an online context is creating a sense of urgency. Options include: Low stock indicators/warnings, time-sensitive shipping, Free Shipping with a time limit, and other limited time offers. Technorian adds that Marcus Taylor, a California-based IT and Telecom systems provider improved their sales by 332% on ConversionXL by employing all of these tactics.
7) Implement 2-step checkout
Many websites still have an annoying multi-page multi-step checkout process that discourages customers from completing their purchases. Neil Patel of Kissmetrics, and “neilpatel.com” fame, switched to a 2-step checkout and immediately saw a
20%-30% improvement in page click-through rates and order completion.
By investing in upgrading and streamlining your e-commerce site to include “conversion hacks” like these, you can quickly boost your conversation rates, sales figures and (most importantly) your bottom line.
By Kate HarrisonContributor